We’re looking for a Performance Marketing Manager to join the Setel KL team. We are obsessed about delivering a seamless and frictionless retail experience for our customers. We strongly believe that we can only deliver these amazing experiences for our customers and merchants when we drive a work culture which inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you’re ready to be part of Setel.

Performance Marketing Manager


The Performance Marketing executive is someone who is well versed in digital marketing funnels and is able to strategize, build, execute and optimize digital campaigns to acquire, grow and retain customers with the objective of optimizing the ROI.

In this role, you’ll have an opportunity to work closely with internal and external stakeholders to plan, execute & optimize organic and paid performance marketing for the brand. You should have experience in paid aids for social media, SEM, PPC, app marketing, with a keen eye for details and a critical thinking mindset. 

About the Role

Your Mission

  • Plan, execute, monitor and optimize campaigns to acquire, grow and retain customers on major platforms such as Google, Facebook, Twitter, app & email marketing platforms
  • Acquire and grow leads, app installations and in-app transaction conversion rates
  • Cross and upsell to customers
  • Manage the full customer retainment cycle, from acquiring to converting users to active, loyal customers.
  • Establish targeting strategies based on customer lifecycle segmentation & predictive analytics.
  • Collect, segment and interpret data and use for campaigns
  • To track, monitor and deliver campaigns performance to ensure KPI & campaign objectives are met ie CAC (Customer acquisition cost)
  • Generate reports and create reports for stakeholders
  • Conduct research and analysis to generate reports
  • Work closely with internal & external stakeholders to obtain customer insights with the objective of building relevant and effective campaigns
  • Execute A/B testing based on hypothesis with the objective of improving campaigns to meet campaign objectives
  • Degree in Marketing/Mass Communications/Business Administration with minimum 3-4 years of working experience in digital performance marketing for e-commerce, fintech or tech industry
  • Knowledge in digital marketing funnels 
  • Well versed in customer lifecycle segmentation and in building campaigns to suit customers at different parts of the lifecycle
  • Strong understanding with experience in setting up & executing campaigns in Facebook, Google, Twitter, major app, mobile & email marketing platforms
  • Keen sense for details with an analytical and critical thinking mindset
  • Ability to think creatively, highly driven and self-motivated
  • Strong written and verbal communications skills in English 
  • Excellent presentation and speaking skills
  • Able to adapt and perform in a fast moving environment


Apply now

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