Direct Channel Manager

Working with Head of Customer Acquisition, you will be responsible for acquiring new customers across direct channels in order to achieve targets in accordance with long-term profitability.

Key channels include on ground agents, and on ground event channels. You will be responsible for defining and delivering the paid channel strategy, with accountability for the budgets for all paid channels.

You will take ownership of tracking and reporting on customer acquisitions and provide accurate weekly, monthly and ad hoc reporting including commentary and recommendations. You will also manage external agency relationships.

In This Role You Will:
  • Implement and manage all customer acquisition activities to achieve our customer acquisition targets.
  • Plan and budget campaigns within allocated budget.
  • To maximize quality of customer acquisition through the on-ground agents and/or other potential routes.
  • Liaise with relevant teams such as branding, customer operations, product and engineering to ensure each campaign is timely, error free and communicated and understood (where necessary) across the business.
  • To manage the agency relationship, delivering on-ground acquisition.
  • To manage the relationship with the merchant/ dealers and ensure the campaign is maximized through balancing the offer and quality customer from this channel.
  • Keep up to date with the latest advances in the industry and identify new opportunities.
  • Provide detailed analysis and reporting of campaign performance both upfront and as part of customer lifetime development.
  • Setup and maintenance of Digital on ground recruitment Marketing initiatives.

You’re a great fit if you have:

  • Degree in Marketing/Mass Communications/Business Administration with minimum 3 years of working experience in marketing/customer acquisitions /business development/project management background.
  • Proven direct channel acquisition experience in a direct to consumer sales environment.
  • Numerically minded with strong excel skills and the ability to capture relevant data to use in decision making and reporting.
  • Proven experience of being in a customer acquisition role and possess a strong on ground knowledge and ability to achieve KPIs.
  • Experience of implementing direct channel strategies including; On ground activation, Social Media and Merchants.
  • Ability to analyse data and identify new opportunities.
  • Strong organisational skills to keep tight deadlines in a fast-paced environment and excellent interpersonal skills.
  • Excellent presentation skills and possess the ability to present key ideas in an articulate manner.
  • Team player, must be willing to work closely with merchandising, copywriters and web designers.
  • To be considered for this role, you could come from either agency or client side, but must have a solid track record of results that have delivered business growth in this field. You need to be ambitious and driven to achieve personal and business goals.

Bonus Qualifications

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